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"I got into this business because of photography. I've stayed in this business because of the people."


Negotiations are not about the dollars, production is not just about the details, and project management is not actually about the project. It's about the people involved, and the connections with those people. GoodBlu was started in 2011 because I needed the freedom to collaborate with like-minded individuals, who too believed that ideas and relationships are the most important elements to this work. 


-Amy Frances Fraher